I’m writing this blog post because recently, I’ve completely changed my personal brand identity through my new personal logo. This logo is a deep and studied evolution of the previous one (you can see it here).
That logo was too much ordinary to me, it didn’t reppresent me anymore because it was too much related to my past, to my career’s beginning.
So, I decided to radically change it.
Not with a simple restyle but with a new brand, new questions I asked to me, new ways to see graphic design.
So, I asked myself this question: don’t you want to come out that box? To come out that old, ordinary logo?
Yes I do.
A logo that represent myself, that represent my story as a designer. And that is exactly how a personal logo have to work.
You can also see it HERE, On Behance!