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FAML Clothing - Lorenzo Miglietta

This is a Brand Identity project made in 2014. FAML Clothing was an underground apparel brand based in Genoa, Italy. I created the brand identity and the subject for the printing. The t-shirt were producted for real. Now they’re sold out.

The logo were designed following some keywords that represent the spirit of the brand: order, cleanliness, nobility.

I used the shape of a deer which is a symbol of nobility and intelligence. The deer is watching to the right, that means hope and faith in the future. The geometry is another important feature of the brand identity. It gives order and precision to the project.