This is my first personal brand identity project. I designed this logo and this identity in the middle of 2014, during my academic studies. I designed it to gain experience in building logos and to create my own identity which is an important element for a graphic designer online presence.

The full project is published on Behance. But here i want to show you the idea behind the project.

The logo is composed by a squared comic’s baloon, to represent my illustration skills, and by a monogram of the initial letters of my name, Lorenzo Miglietta.

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