Pitzus – Rebranding & Visual Identity

Rebranding the leading luxury construction company in Costa Smeralda, Sardinia

I developed the brand identity of one of the leading luxury construction&renovation company in Sardinia, in the beautiful Costa Smeralda.

“Stilisti del mattone” (“the bricks’ stylists”) is the company’s new payoff. A company whose portfolio includes villas designed and built in some of the most exclusive places in the Mediterranean like Porto Cervo and Arzachena.

The company has more than 20 years of experience in the field and specialises in the construction of luxury houses with efficient and eco-friendly methods.

The previous identity, on which I worked in 2015, was solely focused on the ecological essence of the company.

However, as time went by, we realized that, that communication, was a limiting one. It didn’t fully express the true soul of the Pitzus Group. We therefore saw the need to focus on an identity capable of conveying both the concept of ecology and that of luxury.

Following this new brand positioning, also the name changed from Pitzus Group to just Pitzus.

This shift in communication, therefore, required a profound reshaping of the entire communication system.

In this presentation, I will show you the results and the creative process behind them.